You can solve any customer problem. Use this toolkit to pick the right one.
Customizable templates and step-by-step instructions to choose and reframe customer opportunities that drive company objectives.
The Problem Framing Toolkit has helped 1,848 product leaders discover their company’s next big win
“Your toolkits helped us focus on the right problems, significantly improving the efficacy of our discovery process.”
Zach P.
“This toolkit helped my team actually understand the problem we were trying to solve and how it fits into our business strategy. I return to it again and again.”
Becca B.
“This toolkit should be chapter 1 of the Sprint book. The templates and your expert facilitation tips helped me confidently innovate with my teams.”
Danny C.
"You guys did an amazing job gathering all of these discovery tools in one easy-to-use resource."
Beth H.
Why problem framing?
There is no shortage of customer problems for you to work on. The challenge is choosing.
When you pick the right problem, you bring focus to opportunities that drive company growth.
Problem Framing systematizes this process for you.
The 8-step framework includes: (1) Problem Discovery, (2) Problem Sensing, (3) Problem Categorization, (4) Context Analysis, (5) User Mapping, (6) Target Customer Definition, (7) Opportunity Mapping, (8) Problem Reframing.
Why a toolkit?
Online courses cover the what but not the how.
And rigid templates lock you into processes that don’t work for your specific niche and nuance.
We’ve combined modular and customizable templates, intuitive guides, and instructional videos you’ll use and appreciate.
It’s everything you’ll need to generate clear, actionable problem statements that your team and stakeholders are excited to solve.
What you’re getting
Complete system of customizable templates and guides, plus instructional videos for each step.
4 Digital Templates
Get started easily with ready-to-use templates
Customize the templates to suit your needs
Duplicate and re-use on future projects
Collaborate inside Miro or Mural, or use offline
Check out this sample video 👆🏼
17 Instructional Videos
Receive step-by-step walkthroughs
Feel confident and prepared
Combine with additionally included guides
58-page PDF Facilitator Guide
Detailed instructions, pro tips, and examples
Pair with instructional videos to execute perfectly
Upskill team members to lead the process
Team Presentation Deck
Leading this process for a team?
Use the slides to help others follow along
Customize as needed (.ppt/.key)
Toolkit Success
Guarantee
If you get stuck at any point:
Get extra coaching until you’re unstuck
Request a 100% refund on your purchase
Rob Draper
Head of Product
"My team and I used your toolkit to discover a massive new opportunity for Papa John's which netted us 10,000X ROI on our purchase. Unreal!"
Access the Problem Framing Toolkit instantly
✓ 4 Digital Templates
✓ 17 Instructional Videos
✓ 58-page Facilitator Guide
✓ 73-slide Presentation Deck
Plus:
✓ Unlimited Email & Chat Support
✓ 11 Additionally Curated Resources
✓ 2 Workshop Agenda
Complete toolkit breakdown
Take a tour of the toolkit
FAQs
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Yes! Thanks to our toolkit, hundreds of product leaders in all sorts of companies and industries have had success with problem framing. You’ll receive everything needed, including live coaching from our team, to guarantee your success. We’ve got you covered!
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Product leaders and ICs responsible for product development that drives business growth. Typically working within Product Managment, Product Design, UX Design, UX Reserach, R&D, Innovation, or Strategy.
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Problem Framing helps to discover, prioritize, and reframe business opportunities that solve critical customer needs. Problem Framing works regardless of your industry, environment, team, existing processes. Our toolkit has been used to discover high-impact opportunities inside Google, Amazon, Home Depot, Rosetta Stone, and startups alike.
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Upon checkout, you'll receive immediate, lifetime access to your private, secure dashboard of all toolkit resources. You'll be able to stream the instructional videos. The templates, facilitator's guide, presentation deck, and everything else can be downloaded to your computer.
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No. You pay a one-time fee to unlock full access to all of the toolkit content.
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Framing happens early on, when you're first evaluating a problem space. It's used to identify critical opportunities that align with company vision and strategy. However you can also use framing to define your vision and strategy.
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It depends. Problem Framing and research go hand-in-hand. If you’re using framing for net new innovation, you may want to perform some research to help focus on the problems you consider during framing. Alternatively, you can do your framing to help determine what research you need to complete.
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Yes! Sprints are great for testing solutions to problems. Framing helps to make sure you're sprinting on the right problem! For the ultimate 1-2 combo, pair this toolkit with the Design Sprint Toolkit.
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Yes! The world is more remote and distributed than ever before. That shouldn't get in the way of your team's ability to innovate. This toolkit works whether your team is fully remote, in-person, or a mix of the two (hybrid).
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The toolkit is intended to be used for your team projects. If you have team members looking to do the same for their projects, they should purchase their own copy. The toolkit is copyright protected from being publicly shared, repurposed, or resold.
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Fire away! Use the chat widget in the bottom right, use our contact form, or email us at start@newhaircut.com.