We started as a team of product managers, designers, and developers with a vision of building beautiful, perfectly-crafted products.
Our hearts were in the right place but our process and mindset was broken. The client teams we supported would hand us a spec, and without the tools to ask the right questions about what the problem was and for who, we leaped straight into solution mode.
We poured all of our energy into practices like Agile and lean. But in the end, that resulted in being really good at building features and products that ultimately nobody truly needed or cared for.
We believed deep down that spending time framing the problem and gathering qualitative insights were critical missing steps. We were so curious about the power of design thinking, but convinced ourselves we weren't qualified for the job.
On the other hand, we knew that the innovation of products and services is what moves the world forward!
And so... f*#k it, we thought! We began experimenting. We re-learned everything there was to know about solving important but complex problems. We rebuilt our team to embrace curiosity for the problem space and deep empathy for ourselves and our users.
After several years undergoing our own transformation, our team, mindset, and the experiences we created had been completely rebuilt.
So designing and building products will always be where we came from. But these days, we're much more excited to use our expertise to help innovation teams adopt and find their own success with these same processes, mindsets, and tools.