NEW HAIRCUT’S PRODUCT DISCOVERY TRANSFORMATION

From tech studio to product discovery enablers

New Haircut launched in 2010 as a product development studio. As a team of career-long Product Managers & Software Engineers, we hoped our backgrounds in Agile would enable us to launch successful products. But it only sped up our ability to build the wrong solutions to the wrong customer problems.

We fixed our challenges by learning and implementing successful product discovery practices. Afterward, we received a growing number of requests to teach other product teams how to mature their product org through rapid, effective product discovery methods that consistently grow the business.

Today, we’re all-in on providing tools & training to product leaders and their teams. The same we’ve used inside New Haircut, as well brought into Google, Amazon, Home Depot, Rosetta Stone, Nike, Disney, Coca-cola, Mailchimp, and so many more.

Talk with our founder, Jay Melone, to level up your product discovery toolkit.

Hear our story from founder, Jay Melone

Client success

Hear from product leaders we support

Ryan Johnson - Mailchimp
Kai Haley - Coinbase
Kim Wiessner - REI
Joe Raymond - Credit Sesame

Sprint stories 

Real stories of customer-centered product innovation.
Will your team be next?

Student-centered learning

We used design sprints to catalyze a culture of new product innovation inside this 27-year old education enterprise.

View sprint story >

Innovating pizza

Helping America's 3rd largest pizza franchise discover supply chain innovations to power their 5,000+ nationwide stores.

View sprint story >

What we stand for

 

When it comes to building customer-centered products, these are the hills we’ll die on

 
New Haircut - What we stand for 1

Successful product innovation only happens inside of empathetic, psychologically safe teams.

New Haircut - What we stand for 2

Design Thinking cuts through internal bias by prioritizing opportunities rooted in customer-centered problems.

New Haircut - What we stand for 3

The most reliable path to alignment and buy-in is through team-wide, cross-functional discovery.

Want to see what we’re about?