DESIGN

Why Run a
Design Sprint?

During design sprints, teams spend 5 days building functional prototypes and testing them on live customers to solve big challenges.

To validate entirely new solutions (your MVP)
To validate new features (for existing products)
To test the value of entering new markets (new customers or technology)

Design Sprint Benefits

TIME SPENT

5 Months

5 Days

COST SAVINGS

Rebuilding months later

Opportunities + gaps spotted in 1 week

CRITICAL DECISIONS

Driven by ego

Driven by customer insights

DELIVERABLES

Spec documents + RFPs

Functional prototypes + product roadmaps

What Happens During a Sprint?

Code sprint
Day 0

PRE-SPRINT

Pick your big challenges to solve, assemble your sprint team and then aggregate all existing info (research, metrics, surveys).

Day 1

MAP

Map the customer journey as they experience this challenge. Talk to experts, enhance your map, and decide which part you'll focus on this week.

Day 2

SKETCH

Individually (but together) gather inspiration from existing ideas, take notes, and sketch up solutions.

Day 3

DECIDE

Vote on the best solution and then add additional details so that it’s a complete storyboard, start to finish.

Day 4

PROTOTYPE

Divide and conquer to build and refine the prototype(s) you'll be testing on your live customers tomorrow.

Day 5

TEST

Test your prototype(s) with 5 customers while the rest of the team captures reactions that will validate or invalidate your solution.

What You Get

CUSTOMER-TESTED PROTOTYPE

This may be a mocked up website or mobile app. It may be a presentation. It depends what we’re trying to test for and the reactions we’re after from your customers.

DESIGN SPRINT REPLAY

A report that recaps the sprint, summarizes customer reactions and includes recommended next steps; e.g. build / rebuild features, run another sprint, pivot.

PRODUCT ROADMAP (when applicable)

A list of user stories that have been prioritized by product release, and assigned with forecasted budgets and timelines.

PITCH DECK (add-on)

A professionally designed investor pitch deck that contains all of the most critical slides, plus the insights and traction attained within the sprint.

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Your practical guide to running
successful Design Sprints.

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