Rebuilding months later
Opportunities + gaps spotted in 1 week
Driven by ego
Driven by customer insights
Spec documents + RFPs
User validated prototypes
Frame your problem. Organize your research. Map your customer journey. Assemble your sprint team.
Map the customer journey as they experience this challenge. Talk to experts, enhance your map, and decide which part you'll focus on this week.
Individually (but together) gather inspiration from existing ideas, take notes, and sketch up solutions.
Vote on the best solution and then add additional details so that it’s a complete storyboard, start to finish.
Divide and conquer to build and refine the prototype(s) you'll be testing on your live customers tomorrow.
Test your prototype(s) with 5 customers while the rest of the team captures reactions that will validate or invalidate your solution.